Fit App Style Guide

Brand

The Fit app is about more than just getting fit. It's about finding a routine that's custom fit to the user and their style. It's the right fit for their needs and goals. It helps them fit exercise into their busy lives. And sure, it may also help them fit back into their favorite jeans.

Values

Strength: not just in the body, but in spirit and will
Vibrancy: energy and life; strength and resonance
Authenticity: real people in real environments
Approachability: familiar and inviting; aspirational yet relatable
Diversity: accessible and encouraging to all

Moods

The theme of the Fit app is referred to as "Sunset." Think beach vibes, natural light, and desaturated tones of coral and teal.

Key Messaging

Fit for All
Get Fit
Find what you love.
You’ve got this. And we’ve got you.
Getting back into exercise doesn't have to be an ordeal.
A little effort goes a long way.

Logo

Please respect our branding guidelines; do not alter the logo in any way, shape or form.

Glyph for mobile use only

Full logo for tablet and desktop

Within the Fit app, the Fit logo may be used only in white upon a dark background.

Brand

Color

Dark and light salmon hues are used for primary elements such as icons and buttons. Shades of teal are used for secondary elements and image gradients.

Salmon