Insomniac Festival Sites
Product: Website family
Role: UX Writer + Content Manager
For: Insomniac Events
Years: 2014–2020
The Client
Insomniac is the biggest producer of electronic music festivals in the world. Best known for its global Electric Daisy Carnival brand, the company has been responsible for dozens of annually recurring events on three continents, as well as countless concerts and club nights in Los Angeles, Las Vegas, and beyond.
The Team
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Director of Product: Jason Falone
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Technical Project Manager: Stephanie Gonzalez
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VP of Content: Rich Thomas
The Challenge
I joined the product team in 2014, when Insomniac was undergoing a major expansion in its offerings. We needed to accommodate an ever-growing roster of events while solidifying a cohesive brand voice. I worked with a variety of stakeholders to overhaul the company's website templates, strategizing content and information flow across Insomniac.com and its affiliate sites.
The Result
We ultimately grew to 34 separate brand websites, for which I managed IA flow, copywriting, CMS, photo editing, and image optimization. View the complete list of sites below.
Electric Daisy Carnival
EDC Brasil
EDC India
EDC New York
EDC UK
Signature festivals
Audio on the Bay
Middlelands
Project:Z
Boutique festivals
See also:
Woo
Product Design + Branding
Machinima
Brand Marketing + Campaign Management
Video
Scriptwriting + Art Direction