Insomniac Festival Sites
Product: Website family
Role: UX Writer + Content Manager
For: Insomniac Events
Insomniac is the biggest producer of electronic music festivals in the world. Best known for its global Electric Daisy Carnival brand, the company has been responsible for dozens of annually recurring events on three continents, as well as countless concerts and club nights in Los Angeles, Las Vegas, and beyond.
Director of Product: Jason Falone
Technical Project Manager: Stephanie Gonzalez
VP of Content: Rich Thomas
I joined the product team in 2014, when Insomniac was undergoing a major expansion in its offerings. We needed to accommodate an ever-growing roster of events while solidifying a cohesive brand voice. I worked with a variety of stakeholders to overhaul the company's website templates, strategizing content and information flow across Insomniac.com and its affiliate sites.
We ultimately grew to 34 separate brand websites, for which I managed IA flow, copywriting, CMS, photo editing, and image optimization. View the complete list of sites below.
Electric Daisy Carnival
EDC New York
Audio on the Bay