Digital UX Writer​

Thrive, an Exact Sciences Company | Remote | Jan 2021 – present

• Project lead for new product website, including IA design, content strategy & creation, user testing, and MLR approvals

• Project lead for product-specific patient & provider notification strategy, including user research, process & wireframe design, and UX writing

• Creating product content style guide for internal and external use

• Collaborating on UX design of enterprise digital patient tools

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Creative Content Specialist

Insomniac Events | Los Angeles, CA | Apr 2014 – May 2020

• Developed the Insomniac brand and writing style guide, providing a go-to resource for staff and freelancers

• Content strategist/manager for 30+ product websites

• Collaborated across teams to redesign Insomniac.com and website templates for affiliated brands

• Crafted long- and short-form copy for marketing and editorial projects

 

 

Marketing Specialist, Communications

Machinima | Los Angeles, CA | Sep 2012 – Mar 2014

• Developed Machinima Content Rating System + SEO Best Practices, improving the operations of more than 5,000 partners worldwide

• Crafted Machinima’s 2013 NewFronts presentation, putting the company on the map for the new age of digital advertisers

• Produced more than a dozen sizzle reels for Marketing and Sales, helping to secure millions of dollars in brand integration deals

 

 

Communications + Design Manager

Coalition for Clean Air | Los Angeles, CA | Mar 2008 – Aug 2012

• Helmed all communication initiatives, increasing brand awareness and engagement among community stakeholders

• Consolidated in-house design and communications, cutting costs across multiple budget categories

• Represented campaign interests at statewide meetings