Product: Instructional video
Role: Scriptwriting + Voiceover
For: Insomniac Events
Insomniac is the biggest producer of electronic music festivals in the world. Best known for its global Electric Daisy Carnival brand, the company has been responsible for dozens of annually recurring events on three continents, as well as countless concerts and club nights in Los Angeles, Las Vegas, and beyond.
Video Editor: MC Dino
Brand Manager: Leiel Hazut
VP of Content: Rich Thomas
Insomniac found that customers often had issues with properly handling their festival wristbands leading up to the events, so we produced this video as a guide. I riffed on the list of things *not* to do with your wristband, which inspired the cat character in the video. I also did the voiceover!
More than 20,000 views on YouTube
Significant decrease in lost and damaged wristbands
Product: Marketing reels
Role: Scriptwriting + Art Direction
For: Machinima Sales + Marketing
Machinima was one of the largest YouTube networks for gaming entertainment, managing thousands of affiliate channels and producing quality original programming.
Video Editor: Craig Pickerell
VP of Trade Marketing: Cassandra Nuttall
The Marketing and Sales departments had a variety of needs for video reels that highlighted the brand's online programming and consumer base.
I oversaw scripting and asset curation, hired voiceover talent, and worked with video editors to create exciting reels that effectively conveyed Machinima's value proposition.