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Insomniac Events

Product: Instructional video

Role: Scriptwriting + Voiceover

For: Insomniac Events

Years: 2015

The Client

Insomniac is the biggest producer of electronic music festivals in the world. Best known for its global Electric Daisy Carnival brand, the company has been responsible for dozens of annually recurring events on three continents, as well as countless concerts and club nights in Los Angeles, Las Vegas, and beyond. 

The Team
  • Video Editor: MC Dino

  • Brand Manager: Leiel Hazut

  • VP of Content: Rich Thomas

The Challenge

Insomniac found that customers often had issues with properly handling their festival wristbands leading up to the events, so we produced this video as a guide. I riffed on the list of things *not* to do with your wristband, which inspired the cat character in the video. I also did the voiceover!

The Result
  • More than 20,000 views on YouTube


  • Significant decrease in lost and damaged wristbands


Product: Marketing reels

Role: Scriptwriting + Art Direction

For: Machinima Sales + Marketing

Years: 2012–2014

The Client

Machinima was one of the largest YouTube networks for gaming entertainment, managing thousands of affiliate channels and producing quality original programming.

The Team
  • Video Editor: Craig Pickerell

  • VP of Trade Marketing: Cassandra Nuttall

The Challenge

The Marketing and Sales departments had a variety of needs for video reels that highlighted the brand's online programming and consumer base. 

The Process

I oversaw scripting and asset curation, hired voiceover talent, and worked with video editors to create exciting reels that effectively conveyed Machinima's value proposition. 

See also:


Product Management + Content Strategy


Brand Marketing + Campaign Management

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Product Design + Branding

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