Long-Form Writing
Insomniac

Project: Feature articles

Role: Writer + Editor

For: Insomniac Content

Years: 2014-2018

 
The Client

Insomniac is the biggest producer of electronic music festivals in the world. Best known for its global Electric Daisy Carnival brand, the company has been responsible for dozens of annually recurring events on three continents, as well as countless concerts and club nights in Los Angeles, Las Vegas, and beyond. 

The Team
  • VP of Content: Rich Thomas

  • Director of Content Development: Rob Simas

The Challenge

As part of its new content-driven initiatives, Insomniac brought on a dedicated team to create a steady stream of music-related pieces and keep the drumbeat going for event ticket sales.

The Result

I interviewed musicians, event producers, fans, and charitable giving recipients for feature articles on Insomniac.com—along with writing music reviews for our regular columns. I also served as copyeditor for all content in digital and print form.

Aug 18, 2015

100 Best Electronic Music Album Covers

Even with album art reduced to a 150-pixel icon on your Spotify stream, the cover still serves as a signifier—a vital part of the package. After much deliberation, we give you our 100 favorites of all time.

Oct 27, 2014

The Good Fight

Insomniac donated $50,000 to the Pablove Foundation, which supports research for vastly under-funded pediatric cancers. We talk to the recipients of our seed grant, a SoCal-based team making huge strides in the field. 

Jun 20, 2014

Pablove Leads the Way Toward a Cure

Insomniac presents the pediatric cancer research foundation with the third annual Leading the Way Award, which recognizes creative philanthropy in the entertainment industry.

 
Coalition for Clean Air

Product: Annual reports

Role: Writer + Designer

For: CCA Board of Directors

Year: 2011

The Client

Coalition for Clean Air is California’s only statewide organization working exclusively on air quality issues. Since 1971, CCA has paved the way for socially and environmentally responsible air policy nationally and worldwide.

The Team
  • Director of Development: Liz Ernst

  • Campaign Director: Martin Schlageter

The Challenge

CCA's achievements were often difficult to quantify. They were hard-won over the course of years, requiring collaboration between staff, membership, and partner organizations. Furthermore, the science and politics of air quality advocacy can seem dull at first glance. Painting a compelling portrait of the work means telling stories about communities, people, and the air they breathe. 

The Result

Tilling the information for CCA's annual reports required in-depth collaboration with staff and board members. I headed up the project, compiling data and crafting a cohesive narrative for our donor base.

CCA_AnnualReport2010-11-1.jpg

See also:

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Insomniac

Product Management + Content Strategy

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Machinima

Brand Marketing + Campaign Management

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Video

Scriptwriting + Art Direction